What is SEO?
Search engine optimization(SEO) is the simple process of optimizing website pages with relevant content to be easily discoverable by users searching for related terms to your website(product). More specifically, a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of search engines. Learn SEO by doing at MyCampusPost.
Why is SEO important?
The major reason why SEO is important to businesses is because it drives more relevant traffic, leads, and sales. Over billions of searches happen online everyday. SEO is vital to every small and big business for these 5 vital reasons:
1. User Experience
SEO provides user with the best experience possible. Search engines help users find what they are looking for, driving them to that particular website. The business on the other hand receives the right audience set that they want to cater.
Everyone unconsciously trusts search engine results for their query addressal. People irrespective of their different locations, demographics and interests rely on search engines for the most simple or complex problems. Owing to extensive reach of search engines it is a must to work on your SEO efforts.
3. Potential for Conversion
SEO, attracts people who are looking for related product or service as your business. There is absolute no effort required to convince their need. You are only required to be to be on the top search engine ranks to help your customers find you when they are looking for your product/service. Your target customers are looking for you and you need to show up right on time to get hold of them!
4. Exposure for Brand Awareness
People will know what they are searching for but are not fully aware of the brands that deliver product/services. Infact, they rely on search engines suggestions. SEO helps them get aware and equipped with varied options before they arrive at a decision.
5. Insight into Your Customers
Search engines drive potential customers to the relevant websites which would showcase series of information on the product that they are willing to seek. If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Through Google Analytics you can can track valuable information about your visitors (key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page, etc). Thereby with more customer information you can develop better content/product.
MyCampusPost Career Development Program helps individuals with an aspiration to develop a career in SEO, learn the SEO basics as well as execute SEO campaigns to have an holistic experience of how search engines actually work. It would help you research keywords, build landing page, optimise landing page, execute off-page SEO and thereafter measure Google Analytics performance reports to check your search engine visibility. If you are looking for your first SEO job, first experience it at MyCampusPost to get your elementary basics right and to build your portfolio of your work for better employment prospects.